Which All-Natural Grooming Products Should You Care About?

The world of nature-based grooming products is on fire right now. Globally, the natural and organic skin-care market is an $11 billion industry, with U.S. consumers leading the charge, making more purchases last year than any other country. What’s more, 50 percent of men now say they believe grooming products with natural ingredients are better for their skin than synthetic formulas, according to a survey by global research firm Mintel. “Men have a growing awareness about the risks of synthetic chemicals and are eager to find a healthy solution,” says Dan Pettit, co-founder of the all-natural grooming line Tenzing. “Just as there is a big push in looking at food labels and understanding what we’re putting into our bodies, the grooming products we put on our skin should have an equal emphasis. Our largest organ is our skin, and toxic ingredients are absorbed quickly into our system.”